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DoSomething.org and H&R Block Combine Humor and Education in New Teen-­‐Focused Personal Finance Campaign

Billboard chart topper, Far East Movement, asks teens to share ‘The Craziest Thing I Did To Save Money’

NEW YORK – Feb. 28, 2013 – The topic of teens and money is no laughing matter: only four states require at least a one-­‐semester course in personal finance for high school graduation1, three in four students say they don’t know enough about personal finance and the average student loan debt for new college graduates is nearly $27,0002. Inspired by studies that show increased engagement and retention in lessons that interject humor, a new campaign from DoSomething.org and H&R Block Dollars & Sense relies on laughs to get teens talking about financial literacy.

Kicking off Feb. 28, “The Craziest Thing I Did to Save Money” encourages young people to share stories about the quirky and off-­‐beat things they have done to save up, while receiving real-­‐life advice about managing finances without going to such extremes. Teens can participate through a Facebook experience, text messaging game, humorous videos and opportunities to win more than $30,000 in scholarships.

Downtown Los Angeles-­‐based electro-­‐pop group Far East Movement lent its sense of humor to the campaign by participating in a public service announcement. “We totally get the stress and frustration around dealing with money – or the lack of money – when you’re in high school and college,” said Far East Movement’s Kev Nish. “We have some insane stories about what we did to save a buck, and we can’t wait to hear stories from teens that have been in similar situations.” The group recently released a new single, “Turn up the Love.”

Several New York-­‐based improvisational comedians also were enlisted to create video shorts touching on themes from cheap dates to spring break on a budget. The videos will be released weekly throughout the campaign, starting with a video about dating on a budget being released today.

“Research shows teens really do want to learn money management skills while they’re young – they know it will help them avoid costly mistakes after graduation,” said Susan Ehrlich, president of financial services for H&R Block, which provides financial education for teens through its H&R Block Dollars & Sense philanthropic program. “This campaign is a fun way to address the issue of personal finance and help teens make smart choices about money.”

Media Contact:

Stewart Goodbody goodbody@sunshinesachs.com

212.691.2800

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1 Council for Economic Education

2 Project on Student Debt

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